Content Creator | Social Media ManagerHousing Works
Born out of the AIDS crisis in New York City, Housing Works is a healing community that fights for inclusive care, social justice, and an end to homelessness. As the social media manager at Housing Works, I have amplified their mission and created content to promote events, engage their loyal customer base, generate sales at their 9 Thrift Shops and Bookstores, advance advocacy initiatives, and increase brand awareness. I lead the creative process from beginning to end: pitching content ideas, shooting and editing videos, writing captions, and analyzing results.
These are some of my favorite posts!
Feast for the Books
A video campaign to promote Feast for the Books, an annual fundraiser with the Housing Works Bookstore where NYC chefs curate a night of special bites for a cause.
Andy Cohen’s Clubhouse
A collaboration with talk show host Andy Cohen to promote an auction of his donated pieces.
Best of Fall
A seasonal event featuring a special collection of vintage and luxury pieces at our Thrift Shops
DecrimNY
I traveled with the advocacy team to get footage of rallies at the state capitol.
Pride 2024
An influencer campaign to help promote the launch of the new instagram account for our online thrift shop
Thrift Like A New Yorker
A tag line that I pitched became a central part of our marketing. It has been featured prominently on our e-commerce platform, paid ads, and has been printed onto brand merchandise.
The Vault
An annual event where we unveil an exclusive collection of curated designer and luxury pieces for one night only
Shape Up Sale
A meme with a connection to our mission featuring the fabulous fitness legend Tony Britts, who passed from AIDS.
